Bob Barr

As Managing Director, Bob leads the firm’s Global B2B Commerce Practice. The practice works with large global enterprises as they seek differentiation, value creation and sustained growth through end-to-end digital transformation. Bob has led delivery organizations, as large as 400+ professionals, delivering digital transformation and operations projects and programs. Prior to joining Accenture, Bob served in a variety of marketing, technology, eBusiness and general management roles in both the private and public sectors rising from computer programmer to Chief Marketing Officer over a 30+ year career.