Dale Kendall

E-Commerce Vice President
Wesco Distribution Inc

Check out the incredible speaker line-up to see who will be joining Dale.

Download The Latest Agenda

Digital Innovation and Disruption

Wednesday, April 5th, 2017

11:20 Tracking the ROI of Your Digital Systems and Strategies to Build a Digital Business Case

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you.

The Customer-Centric Digital Experience

Friday, May 5th, 2017

12:05 The New Multi-Generational Work Force: Catering to and Working with Millenials

As millennials become the largest buying generation ever, it is important to look at what they value, how they interact, and who they interact with. The standards and practices around Millenials interactions and values is vastly different from generations past. When focusing on this demographic, you have to drastically change the way you market both internally and externally.