Track A: Developing a Mobile Strategy
WORKSHOP: Raise the Bar: Putting the Right Technology Foundation in Place for Your B2B Commerce
Wholesale Distribution Industry Lead,
Ecommerce Solution Consultant,
Founder and CEO,
Director of Ecommerce,
Today’s digital marketplace requires companies to establish the right technology foundation. Simply replacing your front end, customer-facing systems won’t create experiences to differentiate your brand and delight your customers. In this interactive workshop, learn from a seasoned panel of experts about their digital journey transformations and the decisions and considerations made, including:
• Deployment approach of point solutions vs all in one system
• Customer, item & order data from multiple channels
• Critical ecommerce functionality
• B2B marketing capabilities
Ranga Bodla is the Wholesale Distribution Industry Lead with a focus on wholesale distribution. Ranga has over 20 years of combined product management and marketing experience in the software technology industry. As the Industry Lead for Wholesale Distribution, Bodla is responsible for driving the overall strategy for NetSuite's success in the Whol
In his current role at NetSuite, Sanjay Mehta is a Ecommerce Solution Consultant. Over the past decade he has worked with over a significant percentage of the Internet Retailer 500 in multiple roles from engineering, delivery to solutions consulting for several ecommerce platform vendors including ATG, hybis and Endeca.
One day after school, in the spring of 1999, Ryan Moor, CEO and founder of Ryonet, screen printed his first shirt to help promote his band. At the time Ryan didn't imagine that screen printing punk rock t-shirts would lead down a path that would create amazing opportunity, supply knowledge, provide jobs and start businesses. Today, within the scre
As Director of Ecommerce for Lindemann Chimney, Dave Ullman is responsible for the marketing and management of their online activities. As an ecommerce pioneer, Dave’s experience in the online world is extensive, including Search Marketing Manager at TicketsNow.com, which was acquired by Ticketmaster, where his online marketing initiatives helped g
Track B: Social Strategies and Implications
WORKSHOP: Why Product Content Is Breaking Relationships between Suppliers and Distributors (And How to Fix It)
Digital Strategy Practice Lead,
How to improve and speed the flow of product information between manufacturers and distributors.
How you manage and control the flow of product information throughout your enterprise has a significant impact on channel partner relationships, product information quality, cost-saving initiatives, and e-commerce performance and revenue. With thousands of channel partners, millions of products, and complicated systems and workflows, manufacturers and distributors face serious challenges today with online product information.
In this hour-long, interactive workshop, learn from Codifyd consultants about developing a scalable, sustainable product content strategy across business units, technologies, and processes. You’ll leave with actionable takeaways that help you achieve high-quality product information for improved relationships and e-commerce success.
Aamir is responsible for developing enterprise-wide digital, content, and e-commerce strategies for Codifyd’s B2B clients. His understanding of the relationship among e-commerce conversion, technology, product information, and enterprise search makes Burki a results-driven leader who has solved some of the most pressing issues B2B suppliers and dis