B2B Online 2016

May 09 - 11, 2016

Loews Chicago Hotel, Chicago, IL

Contact Us: 888-482-6012

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Wednesday, May 11, 2016

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7:50 AM Continental Breakfast In The Solutions Zone

8:35 AM Welcome Remarks

Caroline Berger, Event Director, FIMA Canada 2015


Caroline Berger
Event Director
FIMA Canada 2015

8:40 AM Chairperson’s Opening Address


8:55 AM Building A Digitally-Centric Culture Acoss Your Entire Organization

Tom Mcelroy, Senior Marketing Vice President, Hisco Inc

Unlike traditional functions like general counsel, HR, Accounting etc. digital has evolved to infiltrate all functions within a larger corporate structure. It is no longer an addition to your marketing department or a new way to handle IT. But how do you stress this to your leaders? What do you need to get the message across and the buy-in you need?
 Tom Mcelroy
Tom Mcelroy
Senior Marketing Vice President
Hisco Inc
Tom McElroy joined Hisco as Sr. Vice President of Marketing in November, 2014 to accelerate the company’s multi-channel growth strategies, including the launch of the Hisco.com eCommerce website in February, 2015.  Tom has responsibility for all Hisco Marketing functions including market segment strategy, branding, PR, product marketing, pricing, p ...[Read More]

9:15 AM Leveraging Emerging Technologies to Capture Customer and Market Insight - Deliver a Seamless Purchasing Experience.

Kwok Cheung, Global E-Commerce Trading Strategy Manager, Kimberly-Clark

B2B Manufacturers and distributors frequently face more challenges in accessing customer data and insights compared to B2C retail. In order to deliver the seamless purchasing experience to B2B customers now requires a deeper understanding on how your brands and products are represent and sell online. By partnering with the right start-ups and leveraging emerging technologies can bridge that gap by giving you access to buyer behavior, analytic capabilities and actionable insights needed to gain competitive advantage, deliver a B2C-like shopping experience and boost topline sales.
 Kwok Cheung
Kwok Cheung
Global E-Commerce Trading Strategy Manager
Kimberly-Clark
Kwok is a change agent in a Fortune 200 CPG company with cross-functional experience (Finance and Marketing/Sales) and has a huge passion for eCommerce/Digital. Currently he is the Global eCommerce Trade Strategy Manager at Kimberly-Clark driving the B2B eCommerce and digital transformation. Prior to that he had various roles at Kimberly-Clark in t ...[Read More]

9:35 AM Marketing and Omnichannel Strategy

Suchit Bachalli, President, Unilog Content Solutions

Omnichannel routes-to-market offer manufacturers and their independent distribution partners an exciting new path to faster revenue growth, increased profitability and greater customer loyalty. This session explores a new path forward for stronger content and technology linkages between distribution system players. A digital commerce strategy and platform that will help deliver deep value to all stakeholders: manufacturers, distributors and end-customers.
 Suchit Bachalli
Suchit Bachalli
President
Unilog Content Solutions
Suchit Bachalli is the President of Unilog, a global technology company which specializes in e-commerce and enriched product catalogs for the B2B marketplace. He brings over 15 years of technology sales and management experience with a particular focus on wholesale distribution, retail and online commerce. Unilog’s flagship product, CIMM2, is a ful ...[Read More]

9:55 AM Turning Your Sales Force into Effective Business Development Executives

Steve Grzymkowski, Global eCommerce Director, BDI

Mike Brooks, VP - eBusiness, Ferguson Enterprises

Felipe Camposano, Head of Business Development, Dimerc

One of the larger challenges B2B companies face when integrating a new digital strategy is effectively communicating and onboarding its sales team into a digital process. While some sales teams see it as a nuisance to their daily tasks, others see it as a threat to their function. The solution? Empowering your sales teams to be strategic. Turn your sales teams into more than just transactional.
 Steve Grzymkowski
Steve Grzymkowski
Global eCommerce Director
BDI
Direct all research, planning, strategy and development of e-commerce systems, programs and services.  Responsible for growing business’s e-Commerce profile and increasing e-Business market share.
...[Read More]

 Mike Brooks
Mike Brooks
VP - eBusiness
Ferguson Enterprises

 Felipe Camposano
Felipe Camposano
Head of Business Development
Dimerc

Felipe Camposano heads eCommerce and Corporate Venture at Dimerc, the leading office supply distributor in Chile and Peru, serving over 50 thousands from large to small companies in Lati ...[Read More]

10:35 AM Mimosa Refreshment & Networking Break

Have a bit of bubbly with your brunch!  While you’re there, check out the latest solutions for your business!

11:20 AM Roundtable Discussions

Tom Mcelroy, Senior Marketing Vice President, Hisco Inc

Kirk Talmontas, VP, eCommerce, Fastenal

Robert Elzner, VP, eCommerce, Dell

Felipe Camposano, Head of Business Development, Dimerc

Sushma Shirish, Director & Head of B2B E-Commerce, HP, Inc.

Mike Wilson, B2B Supervisor, VF Corporation

Stephanie White, E-Commerce and Digital Experience Manager, Lennox

Paul Demery, Managing Editor, Internet Retailer

Peer-led information discussions focused on specific B2B challenges. Choose one topic for a 30 minute discussion.  You’ll have 10-12 participants per table.

Table 1:  Tom McElroy, SVP, Marketing, Hisco
Table 2
:  Kirk Talmontas, VP, eCommerce, Fastenal
Table 3
:  Robert Elzner, Director, eCommerce Marketing, Dell
Table 4
:  Felipe Camposano, Head of Business Development, Dimerc
Table 5
:  Sushma Shirish, Director, B2B eCommerce, HP, Inc.
Table 6
:  Mike Wilson, B2B Reef Coalition Supervisor, VF Corporation
Table 7
:  Stephanie White, Manager, eCommerce and Digital Experience, Lennox
Table 8
:  Paul Demery, Managing Editor, B2B, Internet Retailer
 Tom Mcelroy
Tom Mcelroy
Senior Marketing Vice President
Hisco Inc
Tom McElroy joined Hisco as Sr. Vice President of Marketing in November, 2014 to accelerate the company’s multi-channel growth strategies, including the launch of the Hisco.com eCommerce website in February, 2015.  Tom has responsibility for all Hisco Marketing functions including market segment strategy, branding, PR, product marketing, pricing, p ...[Read More]

 Kirk Talmontas
Kirk Talmontas
VP, eCommerce
Fastenal
Kirk Talmontas is Vice President of eCommerce for Fastenal Company, accountable for the process, drivers, and success around e-business. Kirk has been with Fastenal since 2003, spending a decade in Chicago as a District Sales Manager responsible for the sales, finance, and personnel development of Fastenal’s stores. At the beginning of 2014, Kirk m ...[Read More]

 Robert Elzner
Robert Elzner
VP, eCommerce
Dell
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 15 years holding positions as a highly ef ...[Read More]

 Felipe Camposano
Felipe Camposano
Head of Business Development
Dimerc

Felipe Camposano heads eCommerce and Corporate Venture at Dimerc, the leading office supply distributor in Chile and Peru, serving over 50 thousands from large to small companies in Lati ...[Read More]

 Sushma Shirish
Sushma Shirish
Director & Head of B2B E-Commerce
HP, Inc.
Sushma Shirish is responsible for strategy, design, adoption and operational execution of HP's B2B eCommerce business. Built over 12 years of extensive B2B experience, Sushma is a leader with deep knowledge and expertise in building global enterprise level revenue generating experiences and solutions that enable sales processes and provide compelli ...[Read More]

 Mike Wilson
Mike Wilson
B2B Supervisor
VF Corporation
When Mike joined Nike’s team at Hurley, he brought 15-years of sales experience with him.  As he began to navigate the landscape of their B2B business, he identified opportunities to streamline processes, integrate data & create a customer-centric platform.  These changes produced measurable efficiencies and monumentally increased sales thru their ...[Read More]

 Stephanie White
Stephanie White
E-Commerce and Digital Experience Manager
Lennox

 Paul Demery
Paul Demery
Managing Editor
Internet Retailer
Paul Demery is editor of the weekly newsletter B2BecNews and the website B2BeCommerceWorld.com, and managing editor of B2B e-commerce at Vertical Web Media LLC, the publisher of B2BecNews, B2BeCommerceWorld.com, Internet Retailer magazine and other print and online publications covering e-commerce. Prior to Vertical Web Media, he served as editor-i ...[Read More]

11:50 AM Case Study Revolution: Climbing Your Way to the Top of the Page: Building a Best in Class SEO Strategy

Phil Robins, General Manager, Block & Company

20 minute presentation plus 15 minutes Audience Discussion

In 2016, SEO has climbed its way to becoming one of the biggest priorities for the industry. Understanding how to navigate the SEO rules and roadmap is tricky. But as over 60% of B2B buyers start their purchasing process with a generic online search, it is absolutely vital to growing sales. So how do you build your SEO strategy and what key words do you need?
 Phil Robins
Phil Robins
General Manager
Block & Company
Philip Robins is General Manager at Block and Company, an industry-leading manufacturer and distributor of money handling products serving various B2B industries including banking, gaming and retail.  Prior to Block, Philip was a Marketing Vice President leading customer lifecycle management and commercial marketing at Newark element14, a large B2B ...[Read More]

12:25 PM The Next Evolution in B2B eCommerce

Justin King, B2B eCommerce Advisor, Commerce Advisory Group

Sean McDonnell, Founder, TruPar.com

Distributors and manufacturers of all sizes are looking to eCommerce as a new revenue channel. As B2B software maturity increases, new models including pureplay eCommerce are beginning to pop up. Join Justin King, founder of EcommerceandB2B.com and Sean McDonnell, millennial owner of TruPar.com a pureplay industrial B2B eCommerce site as we discuss the next exciting evolution in B2B eCommerce.
 Justin King
Justin King
B2B eCommerce Advisor
Commerce Advisory Group

 Sean McDonnell
Sean McDonnell
Founder
TruPar.com

1:45 PM Globalization vs. Localization: Building a Digital Strategy that Speaks to Everyone

Justin Racine, Director, Marketing and eCommerce, Geriatric Medical Supply

Determining when to use your global communication and brand strategy and when to get more specific can be tricky. You must localize content to set-up brand positioning to speak to consumers in a way that resonates with their culture. So how many brand strategies do you really need?
 Justin Racine
Justin Racine
Director, Marketing and eCommerce
Geriatric Medical Supply
Justin Racine oversees all integrated marketing and e-commerce efforts for Geriatric Medical as well as aiding in customer success. Geriatric Medical is a B2B distributor of medical and health supplies to nursing homes, hospitals, assisted living, and durable medical equipment providers. Justin has spent his entire professional career in the health ...[Read More]

12:45 PM Lunch


2:05 PM Platform Fragmentation: Choosing Which Platforms to Participate in

Mike Wilson, B2B Supervisor, VF Corporation

As the digital world continues to progress, companies are given more and more options in what they can do and which channels they can enter. But is investing in every new platform the best solution? Understand which platforms work for your company structure and which don’t and how those integrate with your current legacy systems.
 Mike Wilson
Mike Wilson
B2B Supervisor
VF Corporation
When Mike joined Nike’s team at Hurley, he brought 15-years of sales experience with him.  As he began to navigate the landscape of their B2B business, he identified opportunities to streamline processes, integrate data & create a customer-centric platform.  These changes produced measurable efficiencies and monumentally increased sales thru their ...[Read More]

2:25 PM What the Economy is Doing to Your Business: The Pressure to Transform Faster

Deonn Baker, E-Commerce Director, Mohawk Industries

As the larger economy fluctuates year in and year out, its patterns effect all industries and organizations within it. As the manufacturing industry begins to slow, it is putting more pressure on companies to perform. The time you once had to try new platforms and channels is slipping quickly and the demand for results is fast approaching. What does this mean for your 2016 digital strategy?
 Deonn Baker
Deonn Baker
E-Commerce Director
Mohawk Industries

2:45 PM Conclusion Of B2B Online 2016






























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