B2B Online 2016

May 09 - 11, 2016

Loews Chicago Hotel, Chicago, IL

Contact Us: 888-482-6012

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The Customer-Centric Digital Experience

Tuesday, May 10, 2016

Industry Boardrooms:

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the regional bank community.

11:00-12:00: Manufacturing

4:45 - 5:45: Distribution

*conducted along side main day content

Expand All Sessions [+] Collapse All Sessions [-]

7:30 AM Women in B2B Breakfast

In this interactive breakfast, the women of B2B get together to discuss the challenges of working in the manufacturing and distribution sectors.  Everything from what your best career move was and how you got into the B2B space, to how you maintain that work/life balance and  how you handle both work and children.  Women of B2B, come join this closed door breakfast led by Marta Dalton of Coca-Cola, for a delicious breakfast and a chance to meet some of your fellow female leaders in B2B!

7:45 AM Continental Breakfast & Registration In The Solutions Zone

8:15 AM Welcome Remarks

Caroline Berger, Event Director, FIMA Canada 2015


Caroline Berger
Event Director
FIMA Canada 2015

8:20 AM Chairperson’s Opening Address

Jay Dettling, Managing Director, Accenture Digital North American Lead for Digital Platfo, Accenture


 Jay Dettling
Jay Dettling
Managing Director, Accenture Digital North American Lead for Digital Platfo
Accenture
Jay Dettling is a Managing Director with Accenture Digital where he leads the North American Digital Platform Delivery team across content, ecommerce and digital marketing platforms. Jay also serves as President of Acquity Group, a US-based digital agency acquired in 2013 by Accenture Interactive. Jay has over twenty-two years of experience working ...[Read More]

8:35 AM Where Are You in Your Digital Transformation? Understanding Your Company’s Digital Needs Right Now

Mark Hammerschick, Senior eCommerce Leader, Digital, Ricoh

Stephanie Pike, VP, Digital Customer Experience, Ricoh

With a market as big as B2B, it can be tough to figure out where you fit in. The digital experience of companies runs the gamut of companies looking to expand into foreign markets, companies building mobile strategies and companies looking to onboard their very first digital executive. So where do you sit along the spectrum of digital transformation and what does that mean?
 Mark Hammerschick
Mark Hammerschick
Senior eCommerce Leader, Digital
Ricoh
Mark Hammerschick is the Senior Manager of Online and Channel Merchandising Digital Customer Experience at Ricoh Americas Corporation, a Technology Equipment and Services company based in Tokyo, Japan. He oversees the digital merchandising and product content management strategy and execution for the company across the US, Canadian and Latin Americ ...[Read More]

 Stephanie Pike
Stephanie Pike
VP, Digital Customer Experience
Ricoh
Stephanie Pike is the Vice President of Digital Customer Experience at Ricoh Americas Corporation, a Technology Equipment and Services company based in Tokyo, Japan.   She oversees the digital go-to-market strategy and execution for the company across the US, Canadian and Latin American markets, including eCommerce, digital marketing and product ma ...[Read More]

8:55 AM The Evolution of the B2B Customer: Who Are They and What Do They Need?

Marta Dalton, Head of B2B eCommerce, Coca-Cola

We all hear that B2B marketing is “different” from B2C. But what does that mean? Who is your marketing target and how do you do speak to them differently? Understanding when you are speaking to the purchaser, the decision maker, the manager or the builder on site is a complicated feat. How do you know who you are talking to and what they really want?
 Marta Dalton
Marta Dalton
Head of B2B eCommerce
Coca-Cola
Marta's background is an eclectic mix of technology and marketing, and she considers herself fluent in translating "techie" to English and vice-versa.  Her background includes a B.S. in Electrical & Computer Engineering and an MBA, both from Carnegie Mellon University.  She first landed in the eCommerce world in Tokyo, Japan and spent several years ...[Read More]

9:15 AM Changing the Game for B2B

Albert Woo, Managing Director, US and APAC, Intershop

To succeed in the NBA game built for much taller and athletic individuals, “Stephen Curry” looked beyond his physical limitations to control and guide the game towards his strengths and capabilities.  Through his transformation many B2B companies can learn how to play in an environment where the court has bigger and stronger players. We are seeing more mergers of companies to give themselves greater reach.  We are seeing digital transformation, continuously evolving strategies and constant innovation in the B2B environment as we strive to understand and super-serve our customers wherever, whenever, and however they want to interact.

 Albert Woo
Albert Woo
Managing Director, US and APAC
Intershop

9:35 AM Managing Content Creation Effectively: When is Enough Enough?

Julianne Stewart, E-Commerce Manager, Hisco Inc

Mike Brooks, VP - eBusiness, Ferguson Enterprises

Kevin Espinosa, Digital Marketing Manager, Caterpillar

Stephanie Allen, Director, Project Management, ecentricarts Inc.

Content is King. You’ve heard it before and you’ll hear it again. Almost everything you do in your digital strategy comes back to your content. It is the core of what your customer interacts with. With often hundreds of products and dozens of options in how to display that, what works for you? What content should you be investing in? And what is just not necessary? What does your content selection say about you?
 Julianne Stewart
Julianne Stewart
E-Commerce Manager
Hisco Inc

 Mike Brooks
Mike Brooks
VP - eBusiness
Ferguson Enterprises

 Kevin Espinosa
Kevin Espinosa
Digital Marketing Manager
Caterpillar
Currently, Kevin is the Digital Marketing Manager responsible for the eBusiness Loyalty Workstream of Caterpillar, that includes Social Media, Mobility, Customer Portal, Metrics/Analytics, and Marketing Automation. He also has been the Social Media Manager responsible for developing the strategy and the execution of it. In addition, he was the eBus ...[Read More]

 Stephanie Allen
Stephanie Allen
Director, Project Management
ecentricarts Inc.
Stephanie Allen is Director of Project Management at ecentricarts. With 17 years of experience servicing clients in the B2B sector, Stephanie has managed multi-channel CRM programs and digital eCommerce marketing programs for mobile, social media, web, and email applications. Results-driven and passionate about the customer experience, she ensures ...[Read More]

10:15 AM Irish Coffee Refreshment & Networking Break

Need a pick me up?  We have coffee with a kick in the Solution Zone! While you’re there check out the latest solutions for your business!

11:05 AM From B2C to B2B: The New Marketplace on Amazon

Rob Green, Director, Sales and Marketing, Amazon Business

There are few companies as highly regarded in the eCommerce and digital community as Amazon. It is the B2C giant that continues to push the boundaries and stay ahead of the pack. With the introduction of Amazon Business, it’s B2B counterpart, Amazon has adopted its best practices from its parent site to deploy. Here Amazon walks you through what makes them unique, and what you should learn from them. Are they a partner or competitor?
 Rob Green
Rob Green
Director, Sales and Marketing
Amazon Business
Rob Green is the Director & GM of Amazon Business’ go-to-market team. He leads Marketing, Sales, Selection Expansion and Account Management across a diverse portfolio of B2B merchants. Rob recently joined the Amazon Business team after leading the Amazon Marketplace North American Sales organization from 2013-2015. Prior to Amazon, Rob spent mo ...[Read More]

11:25 AM OEM and Distributor eCommerce Relationships – Its’ Complicated

Martin Rohde, VP, B2B eCommerce, Hewlett Packard

Different companies and markets have developed different models on how OEMs engage with their channel when it comes to Commerce. The models in existence today range from “collaborative” to “competitive”. This session will give an overview of the different models and discuss their Pro’s and Con’s as well has showcase Hewlett Packard Enterprise approach towards channel enabled eCommerce.
 Martin Rohde
Martin Rohde
VP, B2B eCommerce
Hewlett Packard
Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sal ...[Read More]

11:45 PM Marketplaces: The Future of B2B eCommerce

Adrien Nussenbaum, Co-Founder and CEO, Mirakl

B2C e-commerce has induced a change in behavior and today B2B consumers expect the same kind of experience as B2C consumers. Whether a manufacturer looking for a new innovative sales channel for its distributors, or a distributor wanting to offer its customers more choice with complementary or related products and better pricing, the marketplace model represents a huge opportunity for B2B businesses.
 Adrien Nussenbaum
Adrien Nussenbaum
Co-Founder and CEO
Mirakl
Graduated from HEC Paris, Adrien Nussenbaum started his career with PARIBAS Investissement in Hong-Kong. He then went on to co-found ALL INSTANT, an instant messaging solution that was later sold in 2003, and then joined DELOITTE, as part of the re-structuring team. He then co-founded Splitgame, a marketplace dedicated to video games. When Splitgam ...[Read More]

12:05 PM The New Multi-Generational Work Force: Catering to and Working with Millenials

Kwok Cheung, Global E-Commerce Trading Strategy Manager, Kimberly-Clark

Dale Kendall, E-Commerce Vice President, Wesco Distribution Inc

As millennials become the largest buying generation ever, it is important to look at what they value, how they interact, and who they interact with.  The standards and practices around Millenials interactions and values is vastly different from generations past.  When focusing on this demographic, you have to drastically change the way you market both internally and externally.
 Kwok Cheung
Kwok Cheung
Global E-Commerce Trading Strategy Manager
Kimberly-Clark
Kwok is a change agent in a Fortune 200 CPG company with cross-functional experience (Finance and Marketing/Sales) and has a huge passion for eCommerce/Digital. Currently he is the Global eCommerce Trade Strategy Manager at Kimberly-Clark driving the B2B eCommerce and digital transformation. Prior to that he had various roles at Kimberly-Clark in t ...[Read More]

 Dale Kendall
Dale Kendall
E-Commerce Vice President
Wesco Distribution Inc

For All Attendees

12:45 PM Lunch

Invitation Only

Private Lunch, Hosted by Broadleaf Commerce

Track A: Content Management

1:45 PM Opening Remarks By The Track Chair

If you are interested in chairing this track, please contact Alicia Upchurch at alicia.upchurch@wbresearch.com

Track B: Personalization and Loyalty

Opening Remarks By The Track Chair

If you are interested in chairing this track, please contact Alicia Upchurch at alicia.upchurch@wbresearch.com

Track A: Content Management

1:50 PM Crescent Electric’s Digital Transformation

Michael Mayer, Director Of E-Commerce, Crescent Electric Supply Company

After nearly 100 years in business, Crescent Electric ($1.2B) is going through a major shift in how they go to market. From a traditional inside/outside sales staff model to a new modern omnichannel presence, Crescent quickly built out their e-commerce channel pushing them ahead of their competition.During this session, Mike Mayer, Crescent’s Director of E-Business
Strategy and Commerce, will discuss:
•    Initial Strategy (team build out, content build out, B2C pricing, functionality, e-com marketing)
•    Internal roadblocks (commission, salesperson fear, field education, functionality)
•    External roadblocks (communication to customers, customer’s existing processes)
•    Revised strategy to overcome roadblocks (new commission structure, evangelism)

 Michael Mayer
Michael Mayer
Director Of E-Commerce
Crescent Electric Supply Company
Mike Mayer has spent the past 19 years driving revenue growth through bold management initiatives in the competitive markets of Electrical Wholesale Distribution, Industrial and Scientific Supply, Commercial Insurance, Electric Power, Technology Consulting and Market Research. 
Mike was recruited by $1B Crescent Electric Supply Company, whe
...[Read More]

Track B: Personalization and Loyalty

Building an Online Chat Function

Marta Dalton, Head of B2B eCommerce, Coca-Cola

•    Navigating when your customers need help
•    How to make a seemless transition from picking up the phone to the chat function
•    Do you automate?
 Marta Dalton
Marta Dalton
Head of B2B eCommerce
Coca-Cola
Marta's background is an eclectic mix of technology and marketing, and she considers herself fluent in translating "techie" to English and vice-versa.  Her background includes a B.S. in Electrical & Computer Engineering and an MBA, both from Carnegie Mellon University.  She first landed in the eCommerce world in Tokyo, Japan and spent several years ...[Read More]

Track A: Content Management

2:10 PM Manufacturing & Distribution 2020: How your business’ unique needs will be met by the eCommerce platforms of the future

Mark Johnson, Chief Executive Officer, Four51

Traditional distribution chains are being disrupted by the transparency and efficiency of the internet. Many participants in those demand chains who don’t have direct end customer relationships are rushing to develop their “on-line” brands to supplement and potentially replace their existing channel strategy. But at Four51, we believe disruption does not necessarily need to lead to replacement. During this session, we will discuss a few alternative digital commerce strategies to enhance your existing channels and look to improve your demand chain, instead of replacing it.
 Mark Johnson
Mark Johnson
Chief Executive Officer
Four51
CEO and Director, co-founded and joined the Company in November 1999. Johnson is responsible all strategic financing, business results, overall strategy, and business planning at Four51. Mr. Johnson also works directly with the Technology Team at Four51 to identify and plan all new Platform strategy. Previously, Mr. Johnson was president of Comd ...[Read More]

Track B: Personalization and Loyalty

B2B: Owning Your Product Data

Paul Wlodarczyk, VP & Practice Leader, Earley Information Science

B2C digital retailers learned early on that to win in the digital channel they needed to differentiate on user experience, and on the quality and richness of their product data. B2B industrial suppliers are quickly learning those same lessons – that to compete and win in digital, you not only need to provide products that your customers want, but also high quality product data (so they can discover products) and “ways to shop” (different user experiences to find and select products  – e.g. “shop by brand”, “shop by application”, etc.). When you create a digital marketplace, you can’t rely upon product vendors – distributors need to “own” accountability for high-quality product data.  Many industrial suppliers are now looking to update their product taxonomies, to review attributes to make sure they support the kind of shop and compare interface your customers need, and to internalize product data production to assure that data fill rates are high and quality is consistently high.

In this  presentation, Paul will review trends that Earley is seeing among industrial suppliers and large OEMs, and will discuss what it takes to internalize product data quality – how to rapidly overhaul your taxonomy and product data to attract new customers and win a larger share of wallet with more ways to shop and better data.

 Paul Wlodarczyk
Paul Wlodarczyk
VP & Practice Leader
Earley Information Science
Paul Wlodarczyk leads technology selection and strategy engagements for Earley Information Science. Technology selection projects focus on enterprise content management, search, user experience, and taxonomy management software. Strategy projects focus on business process improvement, metadata management, and knowledge management, with an emphasis ...[Read More]

Track A: Content Management

2:30 PM Using Content to Build a Best in- Class and Interactive Site

Steve Grzymkowski, Global eCommerce Director, BDI

Mike Brooks, VP - eBusiness, Ferguson Enterprises

Shalin Shah, Channel Development Vice President, Georgia-Pacific LLC

Chris Rooney, President, Digital Bridge Solutions

It’s safe to assume your customers want to interact with you the same way they interact with their retailers.  They want it to be easy, seamless and engaging.  A tall order.  A large part of this starts with what they see on your digital interface.  What is the first thing they notice?  What is the first thing they are looking for?  How long did it take to get there?
•    Understanding what your customers expect from their visual experience on your site
•    Determining when and how to invest in upgraded graphics and video content
•    Creating a bandwidth-heavy site without losing customer journey speed and patience


 Steve Grzymkowski
Steve Grzymkowski
Global eCommerce Director
BDI
Direct all research, planning, strategy and development of e-commerce systems, programs and services.  Responsible for growing business’s e-Commerce profile and increasing e-Business market share.
...[Read More]

 Mike Brooks
Mike Brooks
VP - eBusiness
Ferguson Enterprises

 Shalin Shah
Shalin Shah
Channel Development Vice President
Georgia-Pacific LLC

 Chris Rooney
Chris Rooney
President
Digital Bridge Solutions

Track B: Personalization and Loyalty

Building Effective Loyalty Programs for Customers Who Don’t Trust a “Sale”

Deonn Baker, E-Commerce Director, Mohawk Industries

T.J. Prebil, Product Marketing Manager, Evergage

Robert Elzner, VP, eCommerce, Dell

Unlike your retail counterparts, B2B customers are not conditioned to the “sale”.  It is both foreign and at times, frankly unwelcome.  After negotiated contracts and personalized packages, your customers expect the same price from you time and time again.  So how do you build their loyalty while managing costs and price changes?  If it’s not price, how do you gain their loyalty?
•    Strategies on how to extract tangible data from long term loyalty programs
•    Differentiating between customers attracted to the sale and customers attracted to you
•    Avoiding the traditional loyalty program approach – why B2B customers resist the “sale”

 Deonn Baker
Deonn Baker
E-Commerce Director
Mohawk Industries

 T.J. Prebil
T.J. Prebil
Product Marketing Manager
Evergage
T.J. is responsible for product marketing at Evergage, a leading provider of real-time personalization solutions. An advocate of using personalization to help B2B and B2C companies drive marketing and sales objectives, he collaborates with internal and external stakeholders on product and competitive positioning, messaging, content development, and ...[Read More]

 Robert Elzner
Robert Elzner
VP, eCommerce
Dell
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 15 years holding positions as a highly ef ...[Read More]

Track A: Content Management

3:10 PM Building Digital Strategy Playbooks

Keith Klade, VP, eCommerce, Layer One Media

As the digital ecosystem continues to evolve, it is critical organizations develop and maintain a strategy.  Sometimes the hardest task is inspiring your organization to create and maintain one.  We will explore an “Inspire-Measure-Transform” approach to energizing your organization around a digital transformation strategy.

 Keith Klade
Keith Klade
VP, eCommerce
Layer One Media
Senior Technology professional with 27 years of B2B manufacturing and distribution experience, has led Internet-based initiatives focused on Sales and Marketing since the mid-1990s. This includes strategy and execution expertise in e-commerce, digital marketing, CRM, ERP, single sign-on, information management and cloud technologies. ...[Read More]

Track B: Personalization and Loyalty

How to Turn Product Pages into Powerful Sales Tools

Jeff Hunt, Founder and CEO, Snap36

The digital storefront is empowering B2B buyers to control the purchasing experience by providing a convenient and transparent sales process. But without great product content, e-commerce websites may not be enough to close the deal.
This session will explain why manufacturers, distributors, and retailers should not underestimate the importance of great product content that:
•    Creates engaging e-commerce experiences that encourages return customers
•    Meets evolving millennial preferences, behaviors, and expectations online
•    Provides the product information necessary to make a purchasing decision

 Jeff Hunt
Jeff Hunt
Founder and CEO
Snap36
An online marketing veteran, Jeff Hunt spent ten years at Adobe-Scene7 energizing his passion in rich media, merchandising and user experience. After opening Scene7 offices in Chicago, London, Paris and Hamburg, Jeff listened to his clients and recognized an unmet demand for spin photography. Inspired to offer a more visually interactive online exp ...[Read More]

3:30 PM Bites & Brews Networking Break

Time for a beer!  Join our Happy Hour in the Solutions Zone.  While you’re there check out the latest solutions for your business!

4:15 PM Utilizing the Customer Journey to drive Digital Transformation

Nathan Schatz, Director of eCommerce and Online Marketing, National Instruments

At NI, their sales teams are being asked to focus more on higher volume account but that has created a segment of more transactional sales opportunities that were not being served.  In the digital space, they started out researching and building a customer journey that allowed them to create a content strategy that would work for these more transactional customers.  But, due to outdated tools and infrastructure, they were not able to execute on the new content strategy.  Adding in a new CMS, commerce engine, PIM and analytics tool they have begun a transformation of our entire stack to support our customers as they move through their journey. 

They are in the middle of transformation.  Dealing with integration with legacy tools, dramatic changes in content and ambitious sales goals they are grounded by the customer needs and focused on using the customer journey to drive their decision making as they transform our digital experience.  Nathan will outline this transformation journey during this kick-off session.

 Nathan Schatz
Nathan Schatz
Director of eCommerce and Online Marketing
National Instruments
As Director of B2B eCommerce at Dell, Nathan is responsible for Dell’s North America presence across the B2B landscape.  “Premier” as the site is known allows for businesses, small and large, to purchase thru a unique, authenticated website experience.  Nathan is responsible managing a team of eCommerce professionals that drives on all metrics, inc ...[Read More]

4:35 PM Tracking Your Reputation: Who Is Saying What About Your Experience?

Robert Elzner, VP, eCommerce, Dell

•    Understanding where you customers research when they aren’t with you
•    Using peer recommendations to raise brand awareness and create validation
•    Developing strategies that make you easy to recommend and top-of-mind to customers

 Robert Elzner
Robert Elzner
VP, eCommerce
Dell
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 15 years holding positions as a highly ef ...[Read More]

4:55 PM Champagne Roundtable Discussions

Rob Stowell, Client Partner, Codifyd

Chris Putnam, B2B Solution Architect - Selling and Fulfillment, IBM

Dwayne Doshier, Director, Customer Growth Services, Insite Software

Keith Klade, VP, eCommerce, Layer One Media

Adrien Nussenbaum, Co-Founder and CEO, Mirakl

Matt Ruud, Director, Organic Search, Perficient

Jeff Hunt, Founder and CEO, Snap36

Suchit Bachalli, President, Unilog Content Solutions

Carin Van Vuuren, Chief Marketing Officer, Usablenet

Ranga Bodla, Wholesale Distribution Industry Lead, Netsuite

Jared Johnson, Sr. Digital Strategist, Solstice Mobile

Charles Sherman, Senior Evangelist - Media and Advertising, Adobe

Peer-led informal discussions focused on specific digital B2B challenges. Choose two topics for 30 minutes each (one rotation).  10-12 participants per table

1. Manufacturers and Distributors: Driving eCommerce Results in Harmony, Rob Stowell, Client Partner Codifyd


2. Leveraging your Highest Revenue Channel, Chris Putnam, B2B Solution Architect – Selling and Fulfillment, IBM


3. Customer and Field Sales Adoption of eCommerce, Dwayne Doshier, Director, Customer Growth Services, Insite Software


4. Changing the Game in B2B Commerce. Scaling for Growth in a Trillion Dollar Industry, Andrej Maihorn, VP, Customer Innovations, Intershop, Albert Woo, Managing Director, US and APAC, Intershop


5. Digital Strategy Playbooks – “A Deeper Dive”, Keith Klade, VP, eCommerce, Layer One Media


6. Marketplaces - The Future of B2B eCommerce, Adrien Nussenbaum, Co-Founder and CEO, Mirakl Inc.


7. Back to Basics: Building E-commerce Foundations for the Future, Zach Hanlon, Product Marketing Director, Oracle


8. Deep Dive Discussions Focused on Specific Digital B2B Challenges, Matt Ruud, Director, Organic Search, Perficient

      9. How to Turn Product Content into Powerful Sales Tools, Jeff Hunt, Chief Executive Officer, Snap36

10. E-Commerce and its Role in Channel Management, Suchit Bachalli, President, North America, Unilog

11. Dos and Don'ts to improve mobile B2B UX, Carin Van Vuuren, Chief Marketing Officer, Usablenet

     12. Transform your B2B Digital Experiences, Charles Sherman, Sr. Evangelist – Media and Advertising , Adobe

     13.  Now, Near, Next: B2B Mobile & IoT Strategies, Jared Johnson, Sr. Digital Strategist, Solstice Mobile

 Rob Stowell
Rob Stowell
Client Partner
Codifyd
Rob is responsible for development and implementation of enterprise-wide product information management strategies at Codifyd's Fortune 500 B2B clients. His understanding of the evolution of modern distribution and focus on innovative streamlining of supplier/distributor relationships makes Stowell a pragmatic change agent who drives results for h ...[Read More]

 Chris Putnam
Chris Putnam
B2B Solution Architect - Selling and Fulfillment
IBM
Chris Putnam has spent 19 years helping customers solve business problems by using e-commerce. He is a B2B Subject Matter Expert on IBM's North America Commerce team. ...[Read More]

 Dwayne Doshier
Dwayne Doshier
Director, Customer Growth Services
Insite Software
In a role spanning strategy and tactical enablement, Dwayne leads B2B brands in the creation of practical eCommerce strategies and delivery of high growth, revenue generation programs primarily for customers using Insite Software products. He leads the development of eCommerce and digital marketing strategies, roadmaps, business cases, and ongoing ...[Read More]

 Keith Klade
Keith Klade
VP, eCommerce
Layer One Media
Senior Technology professional with 27 years of B2B manufacturing and distribution experience, has led Internet-based initiatives focused on Sales and Marketing since the mid-1990s. This includes strategy and execution expertise in e-commerce, digital marketing, CRM, ERP, single sign-on, information management and cloud technologies. ...[Read More]

 Adrien Nussenbaum
Adrien Nussenbaum
Co-Founder and CEO
Mirakl
Graduated from HEC Paris, Adrien Nussenbaum started his career with PARIBAS Investissement in Hong-Kong. He then went on to co-found ALL INSTANT, an instant messaging solution that was later sold in 2003, and then joined DELOITTE, as part of the re-structuring team. He then co-founded Splitgame, a marketplace dedicated to video games. When Splitgam ...[Read More]

 Matt Ruud
Matt Ruud
Director, Organic Search
Perficient
Matt is a senior online marketing leader with 10 years of experience in the online marketing, real estate consulting, and retail industries. He delivers business results in search engine optimization, remarketing/retargeting, analytics, and measurement, email marketing, paid search and display advertising, and social media. Matt has presented at nu ...[Read More]

 Jeff Hunt
Jeff Hunt
Founder and CEO
Snap36
An online marketing veteran, Jeff Hunt spent ten years at Adobe-Scene7 energizing his passion in rich media, merchandising and user experience. After opening Scene7 offices in Chicago, London, Paris and Hamburg, Jeff listened to his clients and recognized an unmet demand for spin photography. Inspired to offer a more visually interactive online exp ...[Read More]

 Suchit Bachalli
Suchit Bachalli
President
Unilog Content Solutions
Suchit Bachalli is the President of Unilog, a global technology company which specializes in e-commerce and enriched product catalogs for the B2B marketplace. He brings over 15 years of technology sales and management experience with a particular focus on wholesale distribution, retail and online commerce. Unilog’s flagship product, CIMM2, is a ful ...[Read More]

 Carin Van Vuuren
Carin Van Vuuren
Chief Marketing Officer
Usablenet
Carin is Chief Marketing Officer at Usablenet, a global mobile technology company working with major retail, travel and B2B brands. Carin is an experienced marketing executive and brand builder. She’s consulted with brands such as UPS and Johnson & Johnson on their brand strategy, and advised brands like Marks & Spencer, Ritz Carlton and Chanel on ...[Read More]

 Ranga Bodla
Ranga Bodla
Wholesale Distribution Industry Lead
Netsuite
Ranga Bodla is the Wholesale Distribution Industry Lead with a focus on wholesale distribution. Ranga has over 20 years of combined product management and marketing experience in the software technology industry. As the Industry Lead for Wholesale Distribution, Bodla is responsible for driving the overall strategy for NetSuite's success in the Whol ...[Read More]

 Jared Johnson
Jared Johnson
Sr. Digital Strategist
Solstice Mobile
Jared Johnson is a Sr. Digital Strategist at Solstice Mobile. Over the last five years, Jared has been focused on helping the world's biggest brands connect with their customers and employees through mobile app initiatives. At Solstice, Jared is passionate about helping clients embrace emerging technologies to achieve their business goals, and deli ...[Read More]

 Charles Sherman
Charles Sherman
Senior Evangelist - Media and Advertising
Adobe
Charles Sherman is Adobe's Sr. Evangelist for Media and Advertising. Charles joined Adobe in 2012 through their acquisition of Efficient Frontier, where he was Senior Sales Engineer. His prior experience includes senior positions at Kenshoo, Yodle, and 24/7 Real Media. As Marketing Cloud Evangelist, Charles works to drive product and industry k ...[Read More]

5:55 PM Around the World Reception

Take a quick trip across the pond to Germany for a bier or trek South to Brazil for some coxinhas, all while enjoying the gorgeous view from the Loews Terrace!  Play the passport game and earn points and prizes for every country station you visit along your evening voyage!

6:55 PM End to Day Two






























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