Deonn Baker

E-Commerce Director
Mohawk Industries

Check out the incredible speaker line-up to see who will be joining Deonn.

Download The Latest Agenda

The Customer-Centric Digital Experience

Friday, May 5th, 2017

14:30 Building Effective Loyalty Programs for Customers Who Don’t Trust a “Sale”

Unlike your retail counterparts, B2B customers are not conditioned to the “sale”. It is both foreign and at times, frankly unwelcome. After negotiated contracts and personalized packages, your customers expect the same price from you time and time again. So how do you build their loyalty while managing costs and price changes? If it’s not price, how do you gain their loyalty?
• Strategies on how to extract tangible data from long term loyalty programs
• Differentiating between customers attracted to the sale and customers attracted to you
• Avoiding the traditional loyalty program approach – why B2B customers resist the “sale”

Looking at Internal Best Practices

Monday, June 5th, 2017

14:25 What the Economy is Doing to Your Business: The Pressure to Transform Faster

As the larger economy fluctuates year in and year out, its patterns effect all industries and organizations within it. As the manufacturing industry begins to slow, it is putting more pressure on companies to perform. The time you once had to try new platforms and channels is slipping quickly and the demand for results is fast approaching. What does this mean for your 2016 digital strategy?