Jeff Hunt, Founder and CEO at Snap36

Jeff Hunt


Founder and CEO
Snap36

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

The Customer-Centric Digital Experience

Friday, May 5th, 2017


15:10 How to Turn Product Pages into Powerful Sales Tools

The digital storefront is empowering B2B buyers to control the purchasing experience by providing a convenient and transparent sales process. But without great product content, e-commerce websites may not be enough to close the deal.
This session will explain why manufacturers, distributors, and retailers should not underestimate the importance of great product content that:
• Creates engaging e-commerce experiences that encourages return customers
• Meets evolving millennial preferences, behaviors, and expectations online
• Provides the product information necessary to make a purchasing decision

16:55 Champagne Roundtable Discussions

Peer-led informal discussions focused on specific digital B2B challenges. Choose two topics for 30 minutes each (one rotation). 10-12 participants per table

1. Manufacturers and Distributors: Driving eCommerce Results in Harmony, Rob Stowell, Client Partner Codifyd


2. Leveraging your Highest Revenue Channel, Chris Putnam, B2B Solution Architect – Selling and Fulfillment, IBM


3. Customer and Field Sales Adoption of eCommerce, Dwayne Doshier, Director, Customer Growth Services, Insite Software


4. Changing the Game in B2B Commerce. Scaling for Growth in a Trillion Dollar Industry, Andrej Maihorn, VP, Customer Innovations, Intershop, Albert Woo, Managing Director, US and APAC, Intershop


5. Digital Strategy Playbooks – “A Deeper Dive”, Keith Klade, VP, eCommerce, Layer One Media


6. Marketplaces - The Future of B2B eCommerce, Adrien Nussenbaum, Co-Founder and CEO, Mirakl Inc.


7. Back to Basics: Building E-commerce Foundations for the Future, Zach Hanlon, Product Marketing Director, Oracle


8. Deep Dive Discussions Focused on Specific Digital B2B Challenges, Matt Ruud, Director, Organic Search, Perficient

9. How to Turn Product Content into Powerful Sales Tools, Jeff Hunt, Chief Executive Officer, Snap36

10. E-Commerce and its Role in Channel Management, Suchit Bachalli, President, North America, Unilog

11. Dos and Don'ts to improve mobile B2B UX, Carin Van Vuuren, Chief Marketing Officer, Usablenet

12. Transform your B2B Digital Experiences, Charles Sherman, Sr. Evangelist – Media and Advertising , Adobe

13. Now, Near, Next: B2B Mobile & IoT Strategies, Jared Johnson, Sr. Digital Strategist, Solstice Mobile