Justin Racine

Director, Marketing and eCommerce
Geriatric Medical Supply

Justin Racine oversees all integrated marketing and e-commerce efforts for Geriatric Medical as well as aiding in customer success. Geriatric Medical is a B2B distributor of medical and health supplies to nursing homes, hospitals, assisted living, and durable medical equipment providers. Justin has spent his entire professional career in the health and medical products sector and has extensive experience targeting and segmenting various demographics of customers through analytics and creative digital marketing campaigns in both B2B and B2C markets. Prior to Geriatric Medical, Justin was category manager for Invacare, a Fortune 1000 medical products manufacturer.

Check out the incredible speaker line-up to see who will be joining Justin.

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Looking at Internal Best Practices

Monday, June 5th, 2017

13:45 Globalization vs. Localization: Building a Digital Strategy that Speaks to Everyone

Determining when to use your global communication and brand strategy and when to get more specific can be tricky. You must localize content to set-up brand positioning to speak to consumers in a way that resonates with their culture. So how many brand strategies do you really need?