Keith Klade

VP, eCommerce
Layer One Media

Senior Technology professional with 27 years of B2B manufacturing and distribution experience, has led Internet-based initiatives focused on Sales and Marketing since the mid-1990s. This includes strategy and execution expertise in e-commerce, digital marketing, CRM, ERP, single sign-on, information management and cloud technologies.

Check out the incredible speaker line-up to see who will be joining Keith.

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The Customer-Centric Digital Experience

Friday, May 5th, 2017

15:10 Building Digital Strategy Playbooks

As the digital ecosystem continues to evolve, it is critical organizations develop and maintain a strategy. Sometimes the hardest task is inspiring your organization to create and maintain one. We will explore an “Inspire-Measure-Transform” approach to energizing your organization around a digital transformation strategy.

16:55 Champagne Roundtable Discussions

Peer-led informal discussions focused on specific digital B2B challenges. Choose two topics for 30 minutes each (one rotation). 10-12 participants per table

1. Manufacturers and Distributors: Driving eCommerce Results in Harmony, Rob Stowell, Client Partner Codifyd

2. Leveraging your Highest Revenue Channel, Chris Putnam, B2B Solution Architect – Selling and Fulfillment, IBM

3. Customer and Field Sales Adoption of eCommerce, Dwayne Doshier, Director, Customer Growth Services, Insite Software

4. Changing the Game in B2B Commerce. Scaling for Growth in a Trillion Dollar Industry, Andrej Maihorn, VP, Customer Innovations, Intershop, Albert Woo, Managing Director, US and APAC, Intershop

5. Digital Strategy Playbooks – “A Deeper Dive”, Keith Klade, VP, eCommerce, Layer One Media

6. Marketplaces - The Future of B2B eCommerce, Adrien Nussenbaum, Co-Founder and CEO, Mirakl Inc.

7. Back to Basics: Building E-commerce Foundations for the Future, Zach Hanlon, Product Marketing Director, Oracle

8. Deep Dive Discussions Focused on Specific Digital B2B Challenges, Matt Ruud, Director, Organic Search, Perficient

9. How to Turn Product Content into Powerful Sales Tools, Jeff Hunt, Chief Executive Officer, Snap36

10. E-Commerce and its Role in Channel Management, Suchit Bachalli, President, North America, Unilog

11. Dos and Don'ts to improve mobile B2B UX, Carin Van Vuuren, Chief Marketing Officer, Usablenet

12. Transform your B2B Digital Experiences, Charles Sherman, Sr. Evangelist – Media and Advertising , Adobe

13. Now, Near, Next: B2B Mobile & IoT Strategies, Jared Johnson, Sr. Digital Strategist, Solstice Mobile