Kwok Cheung

Global E-Commerce Trading Strategy Manager
Kimberly-Clark

Kwok is a change agent in a Fortune 200 CPG company with cross-functional experience (Finance and Marketing/Sales) and has a huge passion for eCommerce/Digital. Currently he is the Global eCommerce Trade Strategy Manager at Kimberly-Clark driving the B2B eCommerce and digital transformation. Prior to that he had various roles at Kimberly-Clark in the Global B2C eCommerce team and Finance organization.. He also believes that diversity and inclusion fuels innovation and drives business results. Outside of his business role, he is a leader of an Asian-American diversity group that focuses on talent recruiting, career development and clearly linking diversity of thought to current global business challenges and innovations.

Check out the incredible speaker line-up to see who will be joining Kwok.

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The Customer-Centric Digital Experience

Friday, May 5th, 2017

12:05 The New Multi-Generational Work Force: Catering to and Working with Millenials

As millennials become the largest buying generation ever, it is important to look at what they value, how they interact, and who they interact with. The standards and practices around Millenials interactions and values is vastly different from generations past. When focusing on this demographic, you have to drastically change the way you market both internally and externally.

Looking at Internal Best Practices

Monday, June 5th, 2017

09:15 Leveraging Emerging Technologies to Capture Customer and Market Insight - Deliver a Seamless Purchasing Experience.

B2B Manufacturers and distributors frequently face more challenges in accessing customer data and insights compared to B2C retail. In order to deliver the seamless purchasing experience to B2B customers now requires a deeper understanding on how your brands and products are represent and sell online. By partnering with the right start-ups and leveraging emerging technologies can bridge that gap by giving you access to buyer behavior, analytic capabilities and actionable insights needed to gain competitive advantage, deliver a B2C-like shopping experience and boost topline sales.