Mark Johnson, Chief Executive Officer at Four51
Four51 Logo

Mark Johnson


Chief Executive Officer
Four51

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

The Customer-Centric Digital Experience

Friday, May 5th, 2017


14:10 Manufacturing & Distribution 2020: How your business’ unique needs will be met by the eCommerce platforms of the future

Traditional distribution chains are being disrupted by the transparency and efficiency of the internet. Many participants in those demand chains who don’t have direct end customer relationships are rushing to develop their “on-line” brands to supplement and potentially replace their existing channel strategy. But at Four51, we believe disruption does not necessarily need to lead to replacement. During this session, we will discuss a few alternative digital commerce strategies to enhance your existing channels and look to improve your demand chain, instead of replacing it.