Marta Dalton

Head of B2B eCommerce
Coca-Cola

Marta's background is an eclectic mix of technology and marketing, and she considers herself fluent in translating "techie" to English and vice-versa. Her background includes a B.S. in Electrical & Computer Engineering and an MBA, both from Carnegie Mellon University. She first landed in the eCommerce world in Tokyo, Japan and spent several years in software product development before coming back to head up the Merchandising & Marketing departments for an Internet Retailer Top 500 company, then moving to WESCO Distribution to build their new eCommerce & Digital Marketing departments including a brand new platform, pricing strategy, digital marketing plan, and product data process. Following her love of building the digital presence for large B2B organizations she made the jump to ANSYS, a B2B software firm, to head up their initiatives in web and digital and has big plans there for 2015.

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda

The Customer-Centric Digital Experience

Friday, May 5th, 2017

08:55 The Evolution of the B2B Customer: Who Are They and What Do They Need?

We all hear that B2B marketing is “different” from B2C. But what does that mean? Who is your marketing target and how do you do speak to them differently? Understanding when you are speaking to the purchaser, the decision maker, the manager or the builder on site is a complicated feat. How do you know who you are talking to and what they really want?

13:50 Building an Online Chat Function

• Navigating when your customers need help
• How to make a seemless transition from picking up the phone to the chat function
• Do you automate?