Martin Rohde

VP, B2B eCommerce
Hewlett Packard

Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sales, to offer customers more choice and flexibility.

Martin joins HP from Arrow Electronics Inc., where he was vice president of eCommerce/eBusiness. At Arrow, Martin managed online sales and transformed Arrow’s web platform into a leading eCommerce engine. Martin has extensive B2B eCommerce experience and has held a variety of positions in global sales and strategy, operations, and mergers and acquisitions.

Martin holds a Master’s degree in Business Administration and Mechanical Engineering from Kalsruhe University in Germany. Martin is located in the San Francisco Bay Area

Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda

Digital Innovation and Disruption

Wednesday, April 5th, 2017

09:30 Creating Functional Relationships between Supplier and Distributor

Managing the relationship between manufacturers and distributors is vital to both sides. But it seems that a lot is getting lost in translation. How to manufacturers build fresh content for their distributors? How do distributors get what they need from OEMs and differentiate their content?

The Customer-Centric Digital Experience

Friday, May 5th, 2017

11:25 OEM and Distributor eCommerce Relationships – Its’ Complicated

Different companies and markets have developed different models on how OEMs engage with their channel when it comes to Commerce. The models in existence today range from “collaborative” to “competitive”. This session will give an overview of the different models and discuss their Pro’s and Con’s as well has showcase Hewlett Packard Enterprise approach towards channel enabled eCommerce.