Click the image to the left to download the 2014 State of B2B Marketing Benchmark Report
The B2B Multichannel Team created this report from a survey of more than 100 B2B marketing professionals from companies such as Motorola and Intel, all who filled out the survey at B2B Multichannel West last December.
Key insights from the report include:
- 71% reported content development as the top area for digital spend in the next 12-18 months
- 87% said that they are focusing social media to engage with their customers
See how you compare to your peers and competitors by viewing the results and analysis throughout this report.