Michael Mayer, Director Of E-Commerce at Crescent Electric Supply Company
Crescent Electric Supply Company Logo

Michael Mayer


Director Of E-Commerce
Crescent Electric Supply Company

Check out the incredible speaker line-up to see who will be joining Michael.

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The Customer-Centric Digital Experience

Friday, May 5th, 2017


13:50 Crescent Electric’s Digital Transformation

After nearly 100 years in business, Crescent Electric ($1.2B) is going through a major shift in how they go to market. From a traditional inside/outside sales staff model to a new modern omnichannel presence, Crescent quickly built out their e-commerce channel pushing them ahead of their competition.During this session, Mike Mayer, Crescent’s Director of E-Business
Strategy and Commerce, will discuss:
• Initial Strategy (team build out, content build out, B2C pricing, functionality, e-com marketing)
• Internal roadblocks (commission, salesperson fear, field education, functionality)
• External roadblocks (communication to customers, customer’s existing processes)
• Revised strategy to overcome roadblocks (new commission structure, evangelism)