Mike Wilson

B2B Supervisor
VF Corporation

When Mike joined Nike’s team at Hurley, he brought 15-years of sales experience with him. As he began to navigate the landscape of their B2B business, he identified opportunities to streamline processes, integrate data & create a customer-centric platform. These changes produced measurable efficiencies and monumentally increased sales thru their B2B wholesale e-commerce platform. In his current role as Action Sport Coalition B2B Supervisor at VF, Mike has brought his expertise to redefine Reef’s B2B approach and develop a digital strategy for the organization focused on integration, automation, revenue generation and increased user adoption.
Over the past 6 years in various B2B roles, Mike has played an integral part in collaborating with B2B partners, and platform developers, to drive the creation of product extensions that contribute directly to achieving sales objectives. Mike has expertise in connecting pre-season forecasting, merchandising, segmented sales programs & brand story telling within the entire B2B framework.

Check out the incredible speaker line-up to see who will be joining Mike.

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Looking at Internal Best Practices

Monday, June 5th, 2017

11:20 Roundtable Discussions

Peer-led information discussions focused on specific B2B challenges. Choose one topic for a 30 minute discussion. You’ll have 10-12 participants per table.

Table 1: Tom McElroy, SVP, Marketing, Hisco
Table 2: Kirk Talmontas, VP, eCommerce, Fastenal
Table 3: Robert Elzner, Director, eCommerce Marketing, Dell
Table 4: Felipe Camposano, Head of Business Development, Dimerc
Table 5: Sushma Shirish, Director, B2B eCommerce, HP, Inc.
Table 6: Mike Wilson, B2B Reef Coalition Supervisor, VF Corporation
Table 7: Stephanie White, Manager, eCommerce and Digital Experience, Lennox
Table 8: Paul Demery, Managing Editor, B2B, Internet Retailer

14:05 Platform Fragmentation: Choosing Which Platforms to Participate in

As the digital world continues to progress, companies are given more and more options in what they can do and which channels they can enter. But is investing in every new platform the best solution? Understand which platforms work for your company structure and which don’t and how those integrate with your current legacy systems.