Nicolle Picray

Social Media/Content Manager
Pella Corporation

As the Social Media and Content Manager for Pella Corporation, Nicolle leads the brand content strategy and social media initiatives across the Pella Windows and Doors business. Nicolle began her career in newspaper advertising and later moved into social media marketing as the founder and owner of a social media marketing agency focused on helping small businesses leverage social media and connect with customers in a meaningful way.

Check out the incredible speaker line-up to see who will be joining Nicolle.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

13:20 The Good, The Bad and The Ugly of Social Media

When it comes to social media, there are varying views on how effective it is in the B2B world. While some don’t think it yields any results at all, others rely heavily on one or two platforms. So which is right for you?
• Tactics on initiating new relationships through a social media platform
• Showcasing your expertise to teach users and build brand awareness
• Assessing your social media opportunities and identifying when it is a waste of time and resources

14:00 Which Social Media Platforms Work for the B2B Customer?

In the consumer retail world, there are very clear guidelines when it comes to social media. Instagram is for graphics, LinkedIn is for careers etc. But as B2B moves into social media, they must determine for themselves what these available platforms can do for them.
• Is it LinkedIn? Facebook? Twitter?
• Should you be creating your own in-house social platform?
• Understanding what your B2B customers want to discuss freely