Robert Elzner

VP, eCommerce
Dell

Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development. He has been part of Dell for the past 15 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget. For the past 7 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts. Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda

Digital Innovation and Disruption

Wednesday, April 5th, 2017

14:00 Integrating Your Mobile into the Larger Omnichannel Strategy

These days the common phrase on your phone is “mobile first”. As customers continue to use their mobile device as seamlessly as their computer, so too must your mobile strategy be as seamless as your other channels. But integrating any new channel into your existing infrastructure can be a challenge.
• Building a seamless mobile strategy that mirrors your online portal
• Creating an internal culture that promotes mobile equally
• Understanding what content is needed across all channels

The Customer-Centric Digital Experience

Friday, May 5th, 2017

14:30 Building Effective Loyalty Programs for Customers Who Don’t Trust a “Sale”

Unlike your retail counterparts, B2B customers are not conditioned to the “sale”. It is both foreign and at times, frankly unwelcome. After negotiated contracts and personalized packages, your customers expect the same price from you time and time again. So how do you build their loyalty while managing costs and price changes? If it’s not price, how do you gain their loyalty?
• Strategies on how to extract tangible data from long term loyalty programs
• Differentiating between customers attracted to the sale and customers attracted to you
• Avoiding the traditional loyalty program approach – why B2B customers resist the “sale”

16:35 Tracking Your Reputation: Who Is Saying What About Your Experience?

• Understanding where you customers research when they aren’t with you
• Using peer recommendations to raise brand awareness and create validation
• Developing strategies that make you easy to recommend and top-of-mind to customers

Looking at Internal Best Practices

Monday, June 5th, 2017

11:20 Roundtable Discussions

Peer-led information discussions focused on specific B2B challenges. Choose one topic for a 30 minute discussion. You’ll have 10-12 participants per table.

Table 1: Tom McElroy, SVP, Marketing, Hisco
Table 2: Kirk Talmontas, VP, eCommerce, Fastenal
Table 3: Robert Elzner, Director, eCommerce Marketing, Dell
Table 4: Felipe Camposano, Head of Business Development, Dimerc
Table 5: Sushma Shirish, Director, B2B eCommerce, HP, Inc.
Table 6: Mike Wilson, B2B Reef Coalition Supervisor, VF Corporation
Table 7: Stephanie White, Manager, eCommerce and Digital Experience, Lennox
Table 8: Paul Demery, Managing Editor, B2B, Internet Retailer