Shalin Shah

Channel Development Vice President
Georgia-Pacific LLC

Check out the incredible speaker line-up to see who will be joining Shalin.

Download The Latest Agenda

The Customer-Centric Digital Experience

Friday, May 5th, 2017

14:30 Using Content to Build a Best in- Class and Interactive Site

It’s safe to assume your customers want to interact with you the same way they interact with their retailers. They want it to be easy, seamless and engaging. A tall order. A large part of this starts with what they see on your digital interface. What is the first thing they notice? What is the first thing they are looking for? How long did it take to get there?
• Understanding what your customers expect from their visual experience on your site
• Determining when and how to invest in upgraded graphics and video content
• Creating a bandwidth-heavy site without losing customer journey speed and patience