Sushma Shirish

Director & Head of B2B E-Commerce
HP, Inc.

Sushma Shirish is responsible for strategy, design, adoption and operational execution of HP's B2B eCommerce business. Built over 12 years of extensive B2B experience, Sushma is a leader with deep knowledge and expertise in building global enterprise level revenue generating experiences and solutions that enable sales processes and provide compelling business value to customers. She specializes in implementing integrated enterprise solutions, establishing operational frameworks and driving ongoing accountability and alignment. Sushma holds a MBA from San Jose State University and a Bachelors in Computer Science from Bangalore University. Prior to HP she worked at PwC and Asera (a Silicon Valley startup).

Check out the incredible speaker line-up to see who will be joining Sushma.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

15:30 CASE STUDY REVOLUTION: Changing Your Organization’s Mindset from Operations-Centric to Revenue-Centric

As pressure continues to build for digital functions to perform within the organization, teams need to shift the messaging internally. Companies that are largely focused on checking boxes and having a proper operations chain-of-command may be missing out on the real issue: revenue generation. Change the mindset of yoru organization to think revenue, not operations.

Looking at Internal Best Practices

Monday, June 5th, 2017

11:20 Roundtable Discussions

Peer-led information discussions focused on specific B2B challenges. Choose one topic for a 30 minute discussion. You’ll have 10-12 participants per table.

Table 1: Tom McElroy, SVP, Marketing, Hisco
Table 2: Kirk Talmontas, VP, eCommerce, Fastenal
Table 3: Robert Elzner, Director, eCommerce Marketing, Dell
Table 4: Felipe Camposano, Head of Business Development, Dimerc
Table 5: Sushma Shirish, Director, B2B eCommerce, HP, Inc.
Table 6: Mike Wilson, B2B Reef Coalition Supervisor, VF Corporation
Table 7: Stephanie White, Manager, eCommerce and Digital Experience, Lennox
Table 8: Paul Demery, Managing Editor, B2B, Internet Retailer