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Bryan Leach


B2B and Sales Application Manager
Columbia Sportswear

Check out the incredible speaker line-up to see who will be joining Bryan.

Download The Latest Agenda

Digital Innovation and Disruption

Wednesday, April 5th, 2017


13:20 Creating a Meaningful Site Experience to Engage Customers and Drive Sales

Understanding what your customers want to see when they open your site is vitally important. What they are looking for and how easy it is to find that becomes the chief concern.
• How are you structuring your homepage and what is the hierarchy? Why?
• What type of content and images are you including, and why?
• What tests have you done on your site (or have you not done) to see what is working, and what is not?