B2B Online 2016 (past event)
May 09 - 11, 2016
Contact Us: 888-482-6012
Bryan Leach
B2B and Sales Application Manager
Columbia Sportswear
Check out the incredible speaker line-up to see who will be joining Bryan.
Download The Latest AgendaDigital Innovation and Disruption
Wednesday, April 5th, 2017
13:20 Creating a Meaningful Site Experience to Engage Customers and Drive Sales
Understanding what your customers want to see when they open your site is vitally important. What they are looking for and how easy it is to find that becomes the chief concern.
• How are you structuring your homepage and what is the hierarchy? Why?
• What type of content and images are you including, and why?
• What tests have you done on your site (or have you not done) to see what is working, and what is not?
• How are you structuring your homepage and what is the hierarchy? Why?
• What type of content and images are you including, and why?
• What tests have you done on your site (or have you not done) to see what is working, and what is not?