Carin Van Vuuren

Chief Marketing Officer
Usablenet

Carin is Chief Marketing Officer at Usablenet, a global mobile technology company working with major retail, travel and B2B brands. Carin is an experienced marketing executive and brand builder. She’s consulted with brands such as UPS and Johnson & Johnson on their brand strategy, and advised brands like Marks & Spencer, Ritz Carlton and Chanel on mobile strategy and user experience. Carin is based in New York.

Check out the incredible speaker line-up to see who will be joining Carin.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

14:40 Do’s and Don’ts to Improve Mobile Conversion

Sometimes even the simplest element can confuse users and impact conversion. A great mobile experience is one where friction caused by poor UX has been exterminated from the user journey, especially within the checkout experience. Now that mobile has become a basic customer expectation, brands need to be diligent in removing UX errors to ensure sales and return visits. Our speakers will provide examples of typical UX obstacles and how to fix them. During this workshop our UX experts will walk delegates through 10 common UX mistakes and touch on the principles of great UX that can be used to deliver high-performing mobile experiences.

The Customer-Centric Digital Experience

Friday, May 5th, 2017

16:55 Champagne Roundtable Discussions

Peer-led informal discussions focused on specific digital B2B challenges. Choose two topics for 30 minutes each (one rotation). 10-12 participants per table

1. Manufacturers and Distributors: Driving eCommerce Results in Harmony, Rob Stowell, Client Partner Codifyd

2. Leveraging your Highest Revenue Channel, Chris Putnam, B2B Solution Architect – Selling and Fulfillment, IBM

3. Customer and Field Sales Adoption of eCommerce, Dwayne Doshier, Director, Customer Growth Services, Insite Software

4. Changing the Game in B2B Commerce. Scaling for Growth in a Trillion Dollar Industry, Andrej Maihorn, VP, Customer Innovations, Intershop, Albert Woo, Managing Director, US and APAC, Intershop

5. Digital Strategy Playbooks – “A Deeper Dive”, Keith Klade, VP, eCommerce, Layer One Media

6. Marketplaces - The Future of B2B eCommerce, Adrien Nussenbaum, Co-Founder and CEO, Mirakl Inc.

7. Back to Basics: Building E-commerce Foundations for the Future, Zach Hanlon, Product Marketing Director, Oracle

8. Deep Dive Discussions Focused on Specific Digital B2B Challenges, Matt Ruud, Director, Organic Search, Perficient

9. How to Turn Product Content into Powerful Sales Tools, Jeff Hunt, Chief Executive Officer, Snap36

10. E-Commerce and its Role in Channel Management, Suchit Bachalli, President, North America, Unilog

11. Dos and Don'ts to improve mobile B2B UX, Carin Van Vuuren, Chief Marketing Officer, Usablenet

12. Transform your B2B Digital Experiences, Charles Sherman, Sr. Evangelist – Media and Advertising , Adobe

13. Now, Near, Next: B2B Mobile & IoT Strategies, Jared Johnson, Sr. Digital Strategist, Solstice Mobile