DeAnna Starn

PR/Social Media Leader – Building Materials Group
Owens Corning

Check out the incredible speaker line-up to see who will be joining DeAnna.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

14:00 Which Social Media Platforms Work for the B2B Customer?

In the consumer retail world, there are very clear guidelines when it comes to social media. Instagram is for graphics, LinkedIn is for careers etc. But as B2B moves into social media, they must determine for themselves what these available platforms can do for them.
• Is it LinkedIn? Facebook? Twitter?
• Should you be creating your own in-house social platform?
• Understanding what your B2B customers want to discuss freely