John Fisher

Global Head of Industry Marketing
SAP Hybris

John Fisher is Global Head of Industry Marketing at SAP Hybris. John oversees global marketing and thought leadership, helping prospective customers make informed resource allocation decisions for their digital transformation journey. Before joining SAP/hybris John was VP of Ecommerce and Digital Marketing at Aramark, a $14B food services company. John has over 20 years of digital experience in B2C and B2B ecommerce, digital marketing, salesforce automation, CRM and online lead generation.

Check out the incredible speaker line-up to see who will be joining John.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

09:30 Creating Functional Relationships between Supplier and Distributor

Managing the relationship between manufacturers and distributors is vital to both sides. But it seems that a lot is getting lost in translation. How to manufacturers build fresh content for their distributors? How do distributors get what they need from OEMs and differentiate their content?