Keith Dezern

Client Partner, Manufacturing
Siteworx

As a Siteworx Client Partner overseeing the Manufacturing practice, Keith provides strategic leadership and executive oversight of accounts to ensure Siteworx remains aligned with manufacturing clients’ business goals. He brings more than 20 years of experience in business development, technical leadership, product management, global business operations and new market expansion. Before joining Siteworx in March 2012, Keith served as the owner of a technology strategy and consulting firm that assisted companies seeking to leverage the migration of online content, applications and services to next generation web and mobile platforms. Prior to that Keith spent over 10 years with AOL leading global product development teams covering AOL Client, AIM, AOL web properties and proprietary CMS platforms.

Check out the incredible speaker line-up to see who will be joining Keith.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

11:20 Tracking the ROI of Your Digital Systems and Strategies to Build a Digital Business Case

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you.