Kevin Espinosa

Digital Marketing Manager
Caterpillar

Currently, Kevin is the Digital Marketing Manager responsible for the eBusiness Loyalty Workstream of Caterpillar, that includes Social Media, Mobility, Customer Portal, Metrics/Analytics, and Marketing Automation. He also has been the Social Media Manager responsible for developing the strategy and the execution of it. In addition, he was the eBusiness Platform Manager at Caterpillar responsible for developing and implementing Caterpillar's Digital Marketing Strategy to provide their customers a premium customer experience and give the company a competitive edge.

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The Customer-Centric Digital Experience

Friday, May 5th, 2017

09:35 Managing Content Creation Effectively: When is Enough Enough?

Content is King. You’ve heard it before and you’ll hear it again. Almost everything you do in your digital strategy comes back to your content. It is the core of what your customer interacts with. With often hundreds of products and dozens of options in how to display that, what works for you? What content should you be investing in? And what is just not necessary? What does your content selection say about you?