B2B Online 2016 (past event)
May 09 - 11, 2016
Contact Us: 888-482-6012
Mark Johnson
Chief Executive Officer
Four51
Check out the incredible speaker line-up to see who will be joining Mark.
Download The Latest AgendaThe Customer-Centric Digital Experience
Friday, May 5th, 2017
14:10 Manufacturing & Distribution 2020: How your business’ unique needs will be met by the eCommerce platforms of the future
Traditional distribution chains are being disrupted by the transparency and efficiency of the internet. Many participants in those demand chains who don’t have direct end customer relationships are rushing to develop their “on-line” brands to supplement and potentially replace their existing channel strategy. But at Four51, we believe disruption does not necessarily need to lead to replacement. During this session, we will discuss a few alternative digital commerce strategies to enhance your existing channels and look to improve your demand chain, instead of replacing it.