Matt Ruud

Director, Organic Search
Perficient

Matt is a senior online marketing leader with 10 years of experience in the online marketing, real estate consulting, and retail industries. He delivers business results in search engine optimization, remarketing/retargeting, analytics, and measurement, email marketing, paid search and display advertising, and social media. Matt has presented at numerous conferences and events, in and out of the digital marketing world, such as SMX Advanced, MIMA, and the Forward Technology Festival.

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Digital Innovation and Disruption

Wednesday, April 5th, 2017

14:40 Top Search Engine Optimization Strategies for B2B Brands and Commerce

SEO tactics and strategies evolve every year as Google continues to roll out updates to its algorithm. For over a decade, there have been tried-and-true strategies for increasing your site’s visibility in Google, from link building to keyword research, content writing and structural site elements. But in today’s world, mobile SEO strategies are more important than ever, and complex commerce sites require specific SEO strategies to garner Google’s favor. In this session, you’ll learn the top strategies to employ this year to climb to the top of the search engines and set your web presence up for long-term success.

The Customer-Centric Digital Experience

Friday, May 5th, 2017

16:55 Champagne Roundtable Discussions

Peer-led informal discussions focused on specific digital B2B challenges. Choose two topics for 30 minutes each (one rotation). 10-12 participants per table

1. Manufacturers and Distributors: Driving eCommerce Results in Harmony, Rob Stowell, Client Partner Codifyd

2. Leveraging your Highest Revenue Channel, Chris Putnam, B2B Solution Architect – Selling and Fulfillment, IBM

3. Customer and Field Sales Adoption of eCommerce, Dwayne Doshier, Director, Customer Growth Services, Insite Software

4. Changing the Game in B2B Commerce. Scaling for Growth in a Trillion Dollar Industry, Andrej Maihorn, VP, Customer Innovations, Intershop, Albert Woo, Managing Director, US and APAC, Intershop

5. Digital Strategy Playbooks – “A Deeper Dive”, Keith Klade, VP, eCommerce, Layer One Media

6. Marketplaces - The Future of B2B eCommerce, Adrien Nussenbaum, Co-Founder and CEO, Mirakl Inc.

7. Back to Basics: Building E-commerce Foundations for the Future, Zach Hanlon, Product Marketing Director, Oracle

8. Deep Dive Discussions Focused on Specific Digital B2B Challenges, Matt Ruud, Director, Organic Search, Perficient

9. How to Turn Product Content into Powerful Sales Tools, Jeff Hunt, Chief Executive Officer, Snap36

10. E-Commerce and its Role in Channel Management, Suchit Bachalli, President, North America, Unilog

11. Dos and Don'ts to improve mobile B2B UX, Carin Van Vuuren, Chief Marketing Officer, Usablenet

12. Transform your B2B Digital Experiences, Charles Sherman, Sr. Evangelist – Media and Advertising , Adobe

13. Now, Near, Next: B2B Mobile & IoT Strategies, Jared Johnson, Sr. Digital Strategist, Solstice Mobile