B2B Online 2016 (past event)
May 09 - 11, 2016
Contact Us: 888-482-6012
Michael Mayer
Director Of E-Commerce
Crescent Electric Supply Company
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest AgendaThe Customer-Centric Digital Experience
Friday, May 5th, 2017
13:50 Crescent Electric’s Digital Transformation
After nearly 100 years in business, Crescent Electric ($1.2B) is going through a major shift in how they go to market. From a traditional inside/outside sales staff model to a new modern omnichannel presence, Crescent quickly built out their e-commerce channel pushing them ahead of their competition.During this session, Mike Mayer, Crescent’s Director of E-Business
Strategy and Commerce, will discuss:
• Initial Strategy (team build out, content build out, B2C pricing, functionality, e-com marketing)
• Internal roadblocks (commission, salesperson fear, field education, functionality)
• External roadblocks (communication to customers, customer’s existing processes)
• Revised strategy to overcome roadblocks (new commission structure, evangelism)
Strategy and Commerce, will discuss:
• Initial Strategy (team build out, content build out, B2C pricing, functionality, e-com marketing)
• Internal roadblocks (commission, salesperson fear, field education, functionality)
• External roadblocks (communication to customers, customer’s existing processes)
• Revised strategy to overcome roadblocks (new commission structure, evangelism)