Nathan Schatz

Director of eCommerce and Online Marketing
National Instruments

As Director of B2B eCommerce at Dell, Nathan is responsible for Dell’s North America presence across the B2B landscape. “Premier” as the site is known allows for businesses, small and large, to purchase thru a unique, authenticated website experience. Nathan is responsible managing a team of eCommerce professionals that drives on all metrics, including Conversion, Revenue per Visit, Average Order value and the overall online adoption for Dell.com.

With over 15 years of digital and eCommerce background, Nathan brings an extensive Consumer and B2B look at how businesses can not only optimize their platform and grow their business but also what customers are looking for when they are looking to make purchases.

Check out the incredible speaker line-up to see who will be joining Nathan.

Download The Latest Agenda

The Customer-Centric Digital Experience

Friday, May 5th, 2017

16:15 Utilizing the Customer Journey to drive Digital Transformation

At NI, their sales teams are being asked to focus more on higher volume account but that has created a segment of more transactional sales opportunities that were not being served. In the digital space, they started out researching and building a customer journey that allowed them to create a content strategy that would work for these more transactional customers. But, due to outdated tools and infrastructure, they were not able to execute on the new content strategy. Adding in a new CMS, commerce engine, PIM and analytics tool they have begun a transformation of our entire stack to support our customers as they move through their journey.

They are in the middle of transformation. Dealing with integration with legacy tools, dramatic changes in content and ambitious sales goals they are grounded by the customer needs and focused on using the customer journey to drive their decision making as they transform our digital experience. Nathan will outline this transformation journey during this kick-off session.