B2B Online 2016 (past event)
May 09 - 11, 2016
Contact Us: 888-482-6012
Paul Wlodarczyk
VP & Practice Leader
Earley Information Science
Check out the incredible speaker line-up to see who will be joining Paul.
Download The Latest AgendaThe Customer-Centric Digital Experience
Friday, May 5th, 2017
14:10 B2B: Owning Your Product Data
B2C digital retailers learned early on that to win in the
digital channel they needed to differentiate on user experience, and on the
quality and richness of their product data. B2B industrial suppliers are
quickly learning those same lessons – that to compete and win in digital, you
not only need to provide products that your customers want, but also high
quality product data (so they can discover products) and “ways to shop”
(different user experiences to find and select products – e.g. “shop by
brand”, “shop by application”, etc.). When you create a digital marketplace,
you can’t rely upon product vendors – distributors need to “own” accountability
for high-quality product data. Many industrial suppliers are now looking
to update their product taxonomies, to review attributes to make sure they
support the kind of shop and compare interface your customers need, and to
internalize product data production to assure that data fill rates are high and
quality is consistently high.
In this presentation, Paul will review trends that
Earley is seeing among industrial suppliers and large OEMs, and will discuss
what it takes to internalize product data quality – how to rapidly overhaul
your taxonomy and product data to attract new customers and win a larger share
of wallet with more ways to shop and better data.