Phil Robins

General Manager
Block & Company

Philip Robins is General Manager at Block and Company, an industry-leading manufacturer and distributor of money handling products serving various B2B industries including banking, gaming and retail. Prior to Block, Philip was a Marketing Vice President leading customer lifecycle management and commercial marketing at Newark element14, a large B2B distributor of electronic components. Philip also ran the ecommerce business in North America for Hilti, a direct seller and manufacturer of construction tools directly serving industry trades. Philip first transitioned from B2C to B2B marketing while at Dell Computers, where he held several marketing roles. Philip has a MBA from the Kellogg School of Management and a BS from the University of Illinois.

Check out the incredible speaker line-up to see who will be joining Phil.

Download The Latest Agenda

Digital Innovation and Disruption

Wednesday, April 5th, 2017

11:20 Tracking the ROI of Your Digital Systems and Strategies to Build a Digital Business Case

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. So how do you justify these investments to your organization and leadership? The right analytics and data can help get to the root of your investments and how exactly they are working for you.

Looking at Internal Best Practices

Monday, June 5th, 2017

11:50 Case Study Revolution: Climbing Your Way to the Top of the Page: Building a Best in Class SEO Strategy

20 minute presentation plus 15 minutes Audience Discussion

In 2016, SEO has climbed its way to becoming one of the biggest priorities for the industry. Understanding how to navigate the SEO rules and roadmap is tricky. But as over 60% of B2B buyers start their purchasing process with a generic online search, it is absolutely vital to growing sales. So how do you build your SEO strategy and what key words do you need?