Ranga Bodla

Wholesale Distribution Industry Lead
Netsuite

Ranga Bodla is the Wholesale Distribution Industry Lead with a focus on wholesale distribution. Ranga has over 20 years of combined product management and marketing experience in the software technology industry. As the Industry Lead for Wholesale Distribution, Bodla is responsible for driving the overall strategy for NetSuite's success in the Wholesale Distribution Industry including aligning product direction and strategy with sales, account management, professional services, support and value added partners. Prior to joining NetSuite, Ranga led a global team focused on the successful go-to-market of SAP’s Governance Risk and Compliance Solutions. Prior to his role at SAP, Ranga led Product Management and Marketing at Pilot Software (acquired by SAP). Ranga received a BS in Engineering from Trinity University in San Antonio.

Check out the incredible speaker line-up to see who will be joining Ranga.

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Digital Innovation and Disruption

Wednesday, April 5th, 2017

16:10 WORKSHOP: Raise the Bar: Putting the Right Technology Foundation in Place for Your B2B Commerce

Today’s digital marketplace requires companies to establish the right technology foundation. Simply replacing your front end, customer-facing systems won’t create experiences to differentiate your brand and delight your customers. In this interactive workshop, learn from a seasoned panel of experts about their digital journey transformations and the decisions and considerations made, including:
• Deployment approach of point solutions vs all in one system
• Customer, item & order data from multiple channels
• Critical ecommerce functionality
• B2B marketing capabilities

The Customer-Centric Digital Experience

Friday, May 5th, 2017

16:55 Champagne Roundtable Discussions

Peer-led informal discussions focused on specific digital B2B challenges. Choose two topics for 30 minutes each (one rotation). 10-12 participants per table

1. Manufacturers and Distributors: Driving eCommerce Results in Harmony, Rob Stowell, Client Partner Codifyd

2. Leveraging your Highest Revenue Channel, Chris Putnam, B2B Solution Architect – Selling and Fulfillment, IBM

3. Customer and Field Sales Adoption of eCommerce, Dwayne Doshier, Director, Customer Growth Services, Insite Software

4. Changing the Game in B2B Commerce. Scaling for Growth in a Trillion Dollar Industry, Andrej Maihorn, VP, Customer Innovations, Intershop, Albert Woo, Managing Director, US and APAC, Intershop

5. Digital Strategy Playbooks – “A Deeper Dive”, Keith Klade, VP, eCommerce, Layer One Media

6. Marketplaces - The Future of B2B eCommerce, Adrien Nussenbaum, Co-Founder and CEO, Mirakl Inc.

7. Back to Basics: Building E-commerce Foundations for the Future, Zach Hanlon, Product Marketing Director, Oracle

8. Deep Dive Discussions Focused on Specific Digital B2B Challenges, Matt Ruud, Director, Organic Search, Perficient

9. How to Turn Product Content into Powerful Sales Tools, Jeff Hunt, Chief Executive Officer, Snap36

10. E-Commerce and its Role in Channel Management, Suchit Bachalli, President, North America, Unilog

11. Dos and Don'ts to improve mobile B2B UX, Carin Van Vuuren, Chief Marketing Officer, Usablenet

12. Transform your B2B Digital Experiences, Charles Sherman, Sr. Evangelist – Media and Advertising , Adobe

13. Now, Near, Next: B2B Mobile & IoT Strategies, Jared Johnson, Sr. Digital Strategist, Solstice Mobile