Stephanie Allen

Director, Project Management
ecentricarts Inc.

Stephanie Allen is Director of Project Management at ecentricarts. With 17 years of experience servicing clients in the B2B sector, Stephanie has managed multi-channel CRM programs and digital eCommerce marketing programs for mobile, social media, web, and email applications. Results-driven and passionate about the customer experience, she ensures every engagement focuses on meaningful data such as customer feedback, ROI, and KPIs. Stephanie has helped clients such as Curbell Plastics, Shred-it, Kraft Foods, and Home Depot achieve their business goals in the digital space.

Check out the incredible speaker line-up to see who will be joining Stephanie.

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The Customer-Centric Digital Experience

Friday, May 5th, 2017

09:35 Managing Content Creation Effectively: When is Enough Enough?

Content is King. You’ve heard it before and you’ll hear it again. Almost everything you do in your digital strategy comes back to your content. It is the core of what your customer interacts with. With often hundreds of products and dozens of options in how to display that, what works for you? What content should you be investing in? And what is just not necessary? What does your content selection say about you?