T.J. Prebil

Product Marketing Manager
Evergage

T.J. is responsible for product marketing at Evergage, a leading provider of real-time personalization solutions. An advocate of using personalization to help B2B and B2C companies drive marketing and sales objectives, he collaborates with internal and external stakeholders on product and competitive positioning, messaging, content development, and sales enablement. Prior to Evergage, T.J. oversaw marketing for Netop’s remote access product line, was an early employee at two technology startups, and worked as a business analyst at both Electronic Data Systems (EDS) and A.T. Kearney.

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The Customer-Centric Digital Experience

Friday, May 5th, 2017

14:30 Building Effective Loyalty Programs for Customers Who Don’t Trust a “Sale”

Unlike your retail counterparts, B2B customers are not conditioned to the “sale”. It is both foreign and at times, frankly unwelcome. After negotiated contracts and personalized packages, your customers expect the same price from you time and time again. So how do you build their loyalty while managing costs and price changes? If it’s not price, how do you gain their loyalty?
• Strategies on how to extract tangible data from long term loyalty programs
• Differentiating between customers attracted to the sale and customers attracted to you
• Avoiding the traditional loyalty program approach – why B2B customers resist the “sale”