Tom Mcelroy

Senior Marketing Vice President
Hisco Inc

Tom McElroy joined Hisco as Sr. Vice President of Marketing in November, 2014 to accelerate the company’s multi-channel growth strategies, including the launch of the Hisco.com eCommerce website in February, 2015. Tom has responsibility for all Hisco Marketing functions including market segment strategy, branding, PR, product marketing, pricing, promotions, partner relations, demand generation, eCommerce and business intelligence.

Prior to Hisco, Tom spent 3 years as VP Marketing and eCommerce at GENCO Marketplace, America’s leading wholesaler of Retail Returns and now a division of FedEx.

Tom was previously at Dell for 14 years in business strategy, online, and customer segment marketing leadership roles. His most recent position was General Manager for the Dell Outlet Americas business, leading Marketing, Online and Sales functions for Dell products sold in the secondary markets. Before Dell Outlet, Tom was the Regional Director of the Dell Singapore Design Center’s Global Business Management team. Previous roles included Director of Large Enterprise Strategy, Director of Small & Medium Business Online, Director of Software & Electronics Marketing Operations, and Group Brand Manager. Tom also completed a Black Belt BPI project to reduce global product complexity. Before joining Dell, Tom was a Marketing Manager & Financial Analyst for 8 years at LEXIS-NEXIS online information services.

Tom holds an MBA from the University of Michigan Ross Business School and a BS in Finance from Miami University of Ohio. He lives in Houston, TX with his wife Melissa and their 2 children. His interests include exploring fine wine, playing guitar and auto racing.

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda

Looking at Internal Best Practices

Monday, June 5th, 2017

08:55 Building A Digitally-Centric Culture Acoss Your Entire Organization

Unlike traditional functions like general counsel, HR, Accounting etc. digital has evolved to infiltrate all functions within a larger corporate structure. It is no longer an addition to your marketing department or a new way to handle IT. But how do you stress this to your leaders? What do you need to get the message across and the buy-in you need?

11:20 Roundtable Discussions

Peer-led information discussions focused on specific B2B challenges. Choose one topic for a 30 minute discussion. You’ll have 10-12 participants per table.

Table 1: Tom McElroy, SVP, Marketing, Hisco
Table 2: Kirk Talmontas, VP, eCommerce, Fastenal
Table 3: Robert Elzner, Director, eCommerce Marketing, Dell
Table 4: Felipe Camposano, Head of Business Development, Dimerc
Table 5: Sushma Shirish, Director, B2B eCommerce, HP, Inc.
Table 6: Mike Wilson, B2B Reef Coalition Supervisor, VF Corporation
Table 7: Stephanie White, Manager, eCommerce and Digital Experience, Lennox
Table 8: Paul Demery, Managing Editor, B2B, Internet Retailer